We get it. You’re already working overtime on your real job – your business, the job you’re actually good at. Your marketing approach may move with the times but if it’s not giving you the results you want, look at your social media game and think about whether it’s aligned with your target audience.

Take a quick look at which platforms might best showcase your business:

• Twitter – where you can chime in on any conversation
• Pinterest – more female-focused with design, fashion, fitness, lifestyle, and food content
• Instagram – photos and videos for an older millennial demographic, 30 – 40s
• YouTube – show them AND tell them
• Snapchat – tell a fun, authentic story for a millennial audience
• LinkedIn – B2B social network professionals
• Tumblr – micro-blogging site for niche audiences
• TikTok – short-form user videos aimed at the younger market
• Facebook – the original platform for brands looking to attract Baby Boomers and Gen X (40 – 70s).

Some platforms are more obviously geared to marketing than others. Facebook targeted advertising helps you choose your audience and track the success of each post. Facebook shows your ads to people most likely to find them relevant. You can further target your ad delivery:

• Core Audiences: Define an audience based on criteria such as age, interests, and geography
• Custom Audiences: Get in touch with people who have engaged with your business
• Lookalike Audiences: Reach new people whose interests mirror those of your best customers.

We recommend a minimum of 1-3 posts per week to touch base with your customers.

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